Commodified Religion

The keys to halal food?

Authored by: Deniz Parlak

The Routledge Handbook of Halal Hospitality and Islamic Tourism

Print publication date:  June  2019
Online publication date:  May  2019

Print ISBN: 9781138557055
eBook ISBN: 9781315150604
Adobe ISBN:

10.4324/9781315150604-25

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Abstract

This chapter examines how the notion of halal, which is originally derived from a sacred religious order, has become a kind of a brand name through which capital reasserts its commodity logic. In the last 20 years, ‘the halal food market’ that developed rapidly worldwide is a current example of the transformation of religion. In this regard, the concept of halal food will be considered as a religious duty. Finally, we will see how this concept of ‘halal food’ has attained a place in the market. This study aims to show the political and economic motives behind halal food, in parallel with transformations in religion, with Turkey as the main focus.

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