Meeting the Needs of Muslim Tourists

The case of Singapore

Authored by: Joan C. Henderson

The Routledge Handbook of Halal Hospitality and Islamic Tourism

Print publication date:  June  2019
Online publication date:  May  2019

Print ISBN: 9781138557055
eBook ISBN: 9781315150604
Adobe ISBN:

10.4324/9781315150604-14

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Abstract

Many destinations outside the Islamic world of the Organisation of Islamic Cooperation (OIC) members are attempting to attract Muslim travellers, but the tourism industry confronts certain challenges arising from their defining characteristics related to religious commands. Singapore is an interesting case of a country achieving some success as a Muslim tourist destination and progress can be attributed in part to wider conditions which include proximity to Muslim-majority nations of Indonesia and Malaysia and a multicultural population with a sizeable Muslim minority. This chapter examines the Muslim tourism market and industry responses within the context of the city-state. Its strengths and weaknesses as a place for Muslims to visit are assessed based on three central themes of wider national conditions, Muslim-oriented facilities and services, and destination marketing. Attention is also given to future prospects in light of existing trends and rising competition. While distinctive, the Singapore experience affords general lessons about and broader insights into the demands of modern Muslim tourists and their satisfaction.

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