Creating a bilingual ‘subtlemob’ for National Museum Wales

Authored by: Sara Huws , Alison John , Jenny Kidd

The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites

Print publication date:  November  2019
Online publication date:  October  2019

Print ISBN: 9781138581296
eBook ISBN: 9780429506765
Adobe ISBN:


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In 2016, we began work on a Welsh and English language digital encounter for St Fagans National Museum of History. The project was a partnership between Amgueddfa Cymru—National Museum Wales, yello brick, a creative marketing and street gaming company based in the nation’s capital, Cardiff, and the School of Journalism, Media and Culture at Cardiff University. This was our second project together, following the creation of a prototype digital heritage experience in 2013 called With New Eyes I See (WNEIS). With New Eyes I See was a fragmented and nomadic experiment at the intersection of the digital and the analogue, which had involved (among other prompts and props) projections, voiceovers, found objects, maps and animations, with digital components triggered using radio frequency identification (see Kidd, 2017 for an overview).

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