Exchanges as Good Propaganda

Authored by: Nancy Snow

Routledge Handbook of Public Diplomacy

Print publication date:  January  2020
Online publication date:  January  2020

Print ISBN: 9781138610866
eBook ISBN: 9780429465543
Adobe ISBN:

10.4324/9780429465543-49

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Abstract

Former Rhodes scholar Senator J. William Fulbright was the greatest American propagandist of his day for what is considered the flagship international exchange program of the United States of America. Using a personal narrative approach, the author explores her participation in the flagship program of the US government that she argues is a form of good (virtuous) propaganda. No matter the personal enrichment outcomes or binational administration architecture of this sponsored international exchange, the nature of the sponsorship tilts American virtue. The Fulbright propagation of “persons equipped and willing to deal with conflict or conflict-producing situations on the basis of an informed determination to solve them peacefully” is a much better form of persuasion than propagations that permeate today.

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