Online and on tour

The smartphone effect in transmedia contexts

Authored by: Susan Carson , Mark Pennings

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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Today’s tourists appreciate the benefits of a smartphone’s convergence and connectivity in providing travellers with access to multiple media platforms. This transmedia process provides a valuable interface to a vast array of tourist experiences. At the same time, some tourists reject the mediatization of tourist activities in certain cultural environments. Here, interviews with tourism managers and surveys of visitor experiences at the Museum of Old and New Art (MONA) in Hobart, Tasmania, and the World Heritage Organization listed Port Arthur Historic Site (PAHS), also in Tasmania, Australia, provides an account of smartphone use in the context of cultural tourism.

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