Tourist information search in the age of mediatization

Authored by: Lena Eskilsson , Maria Månsson , Jan Henrik Nilsson , Malin Zillinger

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:

10.4324/9780429430398-44

 Download Chapter

 

Abstract

Today’s society is highly dependent on communication and information technology, a development that is also permeating all parts of the tourist system. This chapter explores questions about tourists’ information search behaviour, their use and preferences of different information channels and media platforms from a transmedia tourism perspective. The case builds on a study of German tourists and their search for tourist information about Sweden. The study shows that digital tourism information doesn’t entirely substitute analogue channels. The result indicates important managerial implications including the need for organisations to carefully assess their target markets and corresponding information strategies.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.