Tourist information search in the age of mediatization

Authored by: Lena Eskilsson , Maria Månsson , Jan Henrik Nilsson , Malin Zillinger

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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Today’s society is highly dependent on communication and information technology, a development that is also permeating all parts of the tourist system. This chapter explores questions about tourists’ information search behaviour, their use and preferences of different information channels and media platforms from a transmedia tourism perspective. The case builds on a study of German tourists and their search for tourist information about Sweden. The study shows that digital tourism information doesn’t entirely substitute analogue channels. The result indicates important managerial implications including the need for organisations to carefully assess their target markets and corresponding information strategies.

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