Abstract

The experience of Sherlock Holmes is being shaped and re-created by the diversity of its character’s interpretation across books, radio, stage, film and social media since its literary debut in 1887. A recent BBC Sherlock remake (2010–2017) modernised the legend of the Great Detective and relocated the Reichenbach Falls, one of the most iconic locations and well established as a tourism destination for over a 100 years. This study utilised an autoethnographic approach to investigate the mediatized experience at key locations in London, England, and Meiringen, Switzerland. Evidence suggests that new and old fans seek out different locations for visitation and have different readings of the phenomenon and iconography.