Scene hunting for anime locations

Otaku tourism in Cool Japan

Authored by: Antonio Loriguillo-López

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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In this chapter, I delve into a particular interest within otaku tourism: butaitanbou, or scene hunting. My approach concentrates in a comparison between the skills demonstrated by two of the most active English-language websites dealing with butaitanbou and the indicators of Media and Information Literacy (MIL) established by UNESCO. By means of this novel approach to anime-induced tourism through the analysis of the particularities of fan activity around one of the most beloved franchises in the last decade, I aim to address the impact that active niche subcultures might have on both tourism and in media literacy of society.

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