Star gazing

The nexus and disparity between the media, tourism, and cultural heritage in Ireland

Authored by: Aine Mc Adam

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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With the use of a sociological perspective, this chapter examines the interconnectedness and disconnectedness between the media, tourism and cultural heritage. In the Irish context, visual imagery in marketing campaigns for international tourism has increased due to the fan tourism. Cultural heritage sites such as Skellig Michael (Star Wars: The Force Awakens, Star Wars: The Last Jedi) have been mediatized. Media both creates and reproduces reality, it is becoming increasingly difficult to distinguish between actual and mediated experiences. This chapter investigates whether the traditionally accepted heritage of a site has become overshadowed by a mediatized pseudo authenticity.

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