Invited contribution – the Janus face of transmedia tourism

Towards a logistical turn in media and tourism studies

Authored by: André Jansson

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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This chapter discusses the implications of transmedia in relation to tourism practices and advances the need for a logistical turn within the field of media and tourism studies. While most research on media and tourism thus far has focused on the representational aspects of media, the expansion of transmedia as a dominant mode of cultural circulation makes it increasingly important to study the role of media technologies in coordinating people’s activities in time and space. Scholars of media and tourism should thus look closer into matters of travel planning, navigation, coordination and evaluation – things that are commonly thought of as alien to the liminal spaces of tourism and rarely associated with ‘media tourism’. At the same time, however, the logistical turn should be accompanied by an ambition to resist over-simplified divisions between ‘logistical’ and ‘representational’ affordances of media, as well as between ‘the rational’ and ‘the phantasmagorical’ in tourism.

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