Tourists’ filmic representations on YouTube

A case study analysis of two mediatized visits to the Mursi in Ethiopia

Authored by: Tom Sintobin , Anke Tonnaer

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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This chapter focuses on a particular type of convergence of tourism media products, namely, the growing realm of filmic representations by tourists and semi-professional travellers of their visits to ‘primitive’ places, which they subsequently post on social media. On the basis of a case study analysis of two YouTube videos of recorded journeys to the Mursi in Ethiopia, we show how a ‘selfie-oriented’ media content may not only affect actual tourist practices but also implicates ethical issues of tourists’ ability to author destinations and its peoples in ways that may augment (neo-) colonial discourses and associated power structures.

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