Film tourism and a changing cultural landscape for New Zealand

The influence of Pavlova Westerns

Authored by: Warwick Frost , Jennifer Frost

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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This chapter focuses on the new phenomenon of Pavlova Westerns, films set in the 19th century American West but filmed in New Zealand. Two films are analysed: Good for Nothing and Slow West. These films fashion a different image and sense of place for rural New Zealand, taking advantage of cultural heritage sites from New Zealand’s 19th century history, particularly those associated with the gold rushes. Whilst staying true to the conventions of the Western, these films highlight New Zealand’s frontier history, creating a new version of the cultural landscape post The Lord of the Rings.

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