Rewriting history, revitalizing heritage

Heritage-based contents tourism in the Asia-Pacific region

Authored by: Philip Seaton , Sue Beeton

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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This chapter looks at two examples of tourism at heritage sites that have been induced by works of popular culture. In these examples, a heritage site becomes the subject of renewed interest by depiction in a semi-fictional work, leading to increased tourism at heritage sites. We focus particularly on examples of works that have, in some way, rewritten history, thereby assigning new value and new values to the related tourist sites. Two case studies are presented to illuminate this, one from Japan, where the concept of “contents tourism” originated, and one from Australia which presents the relevance of this Japanese concept to the global community.

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