Representation of the UAE as a touristic destination in Nat Geo Abu Dhabi

An analytical study

Authored by: Alyaa Anter

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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This study investigates the role of the National Geographic Abu Dhabi channel as a cultural outlet in framing touristic destinations in the UAE. It applied qualitative and quantitative content analysis to (125) episodes of documentary programs, to investigate the influence of the owning country’s policy on framing the touristic destinations. The study depends on the convergence of both mediatization concept and framing analysis theory in analysing documentary programs, in the trial to draw a strategy to stand on the ability of documentary shows to be a substantial player in tourism activation and touristic Image management.

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