Do you feel the warmth? The online destination image of Southeast Asia

Authored by: Maria Criselda G. Badilla

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:


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Digital media channels have accelerated the spread of information that highly influences travel behaviour. The official websites and social media sites of the ten member states of the Association of Southeast Asian Nations (ASEAN) were analysed to explore how Destination Management Organizations (DMO) used these channels to create a single destination image of south east Asia (SEA). The increasing use of the Internet and social media in tourism decision-making has slowly transformed tourism marketing that has led to the mediatization of tourism. Collectively, the DMOs portrayed SEA as a destination with diverse natural and cultural attractions which is value for money.

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