Physical digital labour and the commoditisation of cultural sites

Mediatising tourism through social mapping

Authored by: Kathleen M. Kuehn , Michael S. Daubs

The Routledge Companion to Media and Tourism

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9781138366282
eBook ISBN: 9780429430398
Adobe ISBN:

10.4324/9780429430398-10

 Download Chapter

 

Abstract

By extending Marxist theories of digital labour to the production of the tourist experience, Google’s user-generated mapping ‘Trekker’ project illustrates how the firm relies on user-generated content to redefine space and place according to a market logic. We show how the practice of social mapping and mediatising tourism problematises existing digital labour critiques by constructing a convergent, novel form of ‘physical digital labour’ through which significant cultural and sometimes sacred sites are produced as mediatized tourist destinations mainly for the goals of consumption.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.