Sustainability without Limits

Strategic and Operational Innovations in the Hospitality Industry

Authored by: Willy Legrand , Elena Cavagnaro , Robert Schønrock Nielsen , Nicolas Dubrocard

The Routledge Companion To International Hospitality Management

Print publication date:  November  2020
Online publication date:  November  2020

Print ISBN: 9781138386372
eBook ISBN: 9780429426834
Adobe ISBN:


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For scientists and, to a certain extent, politicians as well as society at large, ‘climate change’ is the new metanarrative. The challenge faced by all human society is the new storyline with the potential to unite. Traditional thinking is anchored in a very conservative approach to managing sustainability based on the 3Rs of reducing, recycling, and reusing – de facto, a ‘sustainability with limits’ based on ‘restraint, constraints, and moderation.’ However, three decades of implementing a ‘sustainability with limits’ has shown limited results towards more sustainable operations. New technologies allow for a switch in the approach to a ‘sustainability without limits.’ Thus this chapter explores the possibilities of hotel owners and operators adopting radical innovations as a method not only to mitigate and adapt to impacts of climate change but also to harness an impactful strategy in relation to sustainable development. Beyond reducing carbon dioxide emissions or mitigating food waste production, the next trend among the most innovative hotels is to become powerhouses for what we label as ‘production of sustainability’ to the surrounding society.

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