Events and tourism

Authored by: Warwick Frost , Jennifer Frost

The Routledge Handbook of Events

Print publication date:  May  2020
Online publication date:  April  2020

Print ISBN: 9780367236489
eBook ISBN: 9780429280993
Adobe ISBN:


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Events and tourism have a synonymous relationship, not least because events are frequently used to generate tourism. This chapter examines tourism-focused events, namely mega, hallmark, business and commemorative events. The chapter then examines the importance of destination event strategies as a tool to guide their development and management. The key concept of portfolio strategies is reviewed, illustrated using a case study of the Melbourne Hallmark Event Strategy. The role and limitations of event strategies are critiqued along with the contrasting examples of tourism and rural events at a smaller scale of operation. The role of rural events is illustrated through a case study of the Meeniyan Garlic Festival, Australia.

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