The Impact of Millennials on Urban Tourism

Authored by: Dae-Young Kim , Ye-Jin Lee

Routledge Handbook of Tourism Cities

Print publication date:  August  2020
Online publication date:  August  2020

Print ISBN: 9780367199999
eBook ISBN: 9780429244605
Adobe ISBN:


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“Whenever and wherever I want to travel, I go”. This notion sounds idealistic but hardly practical. However, a new generation – Millennials – is putting this mindset into action. The United Nations estimates that nearly 200 million travellers fall into this age cohort (22–37 years old). Millennials generate more than $180 billion in tourism revenue annually and are rapidly becoming the most important demographic to the hospitality and tourism industries (UNWTO, 2012). They desire something differentiated and personalised when it comes to travel, particularly in the context of urban tourism.

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