Urban Appointment

A Possible Rendez-Vous with the City (HUMO)

Authored by: Brian Massumi

The Routledge Companion to Mobile Media Art

Print publication date:  July  2020
Online publication date:  July  2020

Print ISBN: 9780367197162
eBook ISBN: 9780429242816
Adobe ISBN:


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This chapter recounts an experiment in guerilla urban intervention involving large-scale image projections on building façades. Carried out in Linz, Austria, the project took the form of a masterclass organized by interactive media artist Rafael Lozano-Hemmer. The project is contextualized in relation to Situationist practices such as the “possible rendezvous” and the “dérive.” The notion of site-specific art is set aside in favor of a concept of “relationship-specific art,” in order to highlight the performative dimensions of this and allied practices. Special attention is given to the way in which non-visual senses, in particular kinesthesia, are activated through vision, and how out-sized image projection magnifies this interfusion of the senses into an experience of the local urban fabric, itself integrated with the translocal image economy of contemporary capitalism.

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