Univision and Telemundo

Spanish Language Television Leaders in the United States

Authored by: Guillermo Gibens

The Handbook of Spanish Language Media

Print publication date:  August  2009
Online publication date:  September  2009

Print ISBN: 9780415990448
eBook ISBN: 9780203926475
Adobe ISBN: 9781135854300


 Download Chapter



Univision and Telemundo have been competing for the Latino market for many years, and both have consolidated their relative positions within Hispanic audiences in the United States. According to Univision (2008a), the network reaches 99 percent of Spanish-speaking audiences, and Telemundo 93 percent (NBC Universal, 2008).

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.