Risk Communication Education for Local Emergency Managers: Using the CAUSE Model for Research, Education, and Outreach

Authored by: Katherine E. Rowan , Carl H. Botan , Gary L. Kreps , Sergei Samoilenko , Karen Farnsworth

Handbook of Risk and Crisis Communication

Print publication date:  September  2008
Online publication date:  September  2010

Print ISBN: 9780805857771
eBook ISBN: 9780203891629
Adobe ISBN: 9781135597757


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Communication skills are integral to emergency management. Local emergency managers working for cities and counties throughout the United States cope with earthquakes, rail, air, and highway incidents, floods, droughts, fires, hurricanes, tornadoes, industrial accidents, cyber-terrorism, and terrorist attacks. They (a) gather information to analyze threats; (b) share information; (c) collaborate with all layers of government, businesses, schools, nonprofits, and residents; (d) coordinate and release alerts and warnings; (e) plan and carry out evacuations, and (f) develop and implement public education programs (Bea, 2005; Drabek & Hoemer, 1991; U.S. DHS, 2006a). Each of these inherently communicative activities requires character, empathy, intelligence, leadership, and considerable communication skill.

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