In This Chapter


Liquid-modern adventures of an idea

Authored by: Zygmunt Bauman

Handbook of Cultural Sociology

Print publication date:  July  2010
Online publication date:  September  2010

Print ISBN: 9780415474450
eBook ISBN: 9780203891377
Adobe ISBN: 9781134026159


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In (the utterly unlikely) case his name does not ring an enormous bell, here is a handful of hints about his current (AD 2008) cultural standing in London, its surroundings, and its extensions: Stephen Fry, a hugely popular actor, wit, and raconteur, is a most coveted guest to any London party with an ambition of the “talk of the town” rank, and a most coveted address in the directory of any “network” with a reasonable pretense to prestige and significance. Trying to explain the phenomenal success of the Facebook website (attracting 55 million users and the price evaluation of $15bn), the top British Sunday paper noted that “the crowd” of its users, uncharacteristically for “social networking” sites, “included lots of famous types,” and suggested that this happened since “how else could you ask Stephen Fry to be your friend?” 1

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