How To Manage Your Global Reputation the Public Relations Agency

Authored by: Michael Morley

The Global Public Relations Handbook

Print publication date:  January  2009
Online publication date:  January  2009

Print ISBN: 9780415995139
eBook ISBN: 9780203889374
Adobe ISBN: 9781135845551

10.4324/9780203889374.ch41

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Abstract

The public relations consultancy business (or counseling, as it is known in the USA) is one of the fastest-growing businesses. There is every indication that this growth will continue.

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