The Nature and Status of Public Relations Practice in Africa

Authored by: Chris Skinner , Gary Mersham

The Global Public Relations Handbook

Print publication date:  January  2009
Online publication date:  January  2009

Print ISBN: 9780415995139
eBook ISBN: 9780203889374
Adobe ISBN: 9781135845551

10.4324/9780203889374.ch14

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Abstract

Research on the continental practice of public relations in Africa is for the most part sparse and fragmented, a large proportion of it carried out on specific aspects of practice in specific countries.

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