Sharing the Transformation

Public Relations and The UAE Come of Age

Authored by: Badran A. Badran , Judy Vanslyke Turk , Timothy N. Walters

The Global Public Relations Handbook

Print publication date:  January  2009
Online publication date:  January  2009

Print ISBN: 9780415995139
eBook ISBN: 9780203889374
Adobe ISBN: 9781135845551

10.4324/9780203889374.ch11

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Abstract

Much like the country itself, the practice of public relations in the United Arab Emirates (UAE) has undergone a profound evolution during its short history of 30 years. As the country has grown, so too has the practice of public relations. Once no agencies existed, but today global multinational public relations firms have established a presence in the UAE, some with an equity relationship with their local partners, some as fully owned branches of global firms based in the United States or Europe, and others through affiliates. Companies like Team: Young and Rubicam, Gulf Hill and Knowlton, and Burston-Marsteller operate alongside local, smaller companies, competing for the same dollars and dirhams.

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