Introduction

A new paradigm for coaching in the global business environment

Authored by: Michel C. Moral , Geoffrey Abbott , Danièle Darmouni

The Routledge Companion to International Business Coaching

Print publication date:  December  2008
Online publication date:  December  2008

Print ISBN: 9780415458757
eBook ISBN: 9780203886793
Adobe ISBN: 9781134047154

10.4324/9780203886793.ch0

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Abstract

We now live in a global economy. Much has been written about this and the evidence is clear for all to see, yet resistance to the new reality is still strong and continues to appear in sometimes frightening forms, most notably through terrorist attacks directed at symbols and major players in the global marketplace. This Companion is based on the premise that there is an emerging paradigm in international business with which professional coaching is closely aligned and which positions coaching at the forefront of interventions to assist individuals and organizations to fulfill their potential in the face of ongoing change and complexity.

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