Across Applied Divides

Great Debates of Applied Communication Scholarship

Authored by: Lawrence R. Frey , Sun Wolf

Routledge Handbook of Applied Communication Research

Print publication date:  June  2009
Online publication date:  July  2009

Print ISBN: 9780805849837
eBook ISBN: 9780203871645
Adobe ISBN: 9781135231798


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Applied research sets out to contribute to knowledge by answering a real, pragmatic, social question or by solving a real pragmatic, social problem. Applied communication research involves such a question or problem of human communication or examines human communication in order to provide an answer or solution to the question or problem. The intent or goal of the inquiry (as manifest in the research report itself) is the hallmark of applied communication research. Applied communication research involves the development of knowledge regarding a real human communication problem or question. (Cissna, 1982, p. iv)

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