Applied Political Communication Research

Authored by: Lynda Lee Kaid , Mitchell S. McKinney , John C. Tedesco

Routledge Handbook of Applied Communication Research

Print publication date:  June  2009
Online publication date:  July  2009

Print ISBN: 9780805849837
eBook ISBN: 9780203871645
Adobe ISBN: 9781135231798


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Political communication traces its roots to the earliest attempts by classical scholars to describe democratic functions, with Aristotle, Plato, Quintilian, Cicero, and others concerned about rhetorical devices and uses of language and oratory that affected public life in the early days of Greek and Roman societies (e.g., Newall, 2005). From these early roots, political communication has evolved into a multidisciplinary field that draws from research in, among other disciplines, communication, political science, psychology, sociology, and marketing. Although many definitions have been offered for this field of study, Chaffee’s (1975) simple, straightforward description sufficiently captures its essence: “the role of communication in political processes” (p. 15).

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