The Development of Applied Communication Research

Authored by: Kenneth N. Cissna , William F. Eadie

Routledge Handbook of Applied Communication Research

Print publication date:  June  2009
Online publication date:  July  2009

Print ISBN: 9780805849837
eBook ISBN: 9780203871645
Adobe ISBN: 9781135231798


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Applied communication research is a concept that emanated from the “speech” tradition in the communication discipline. Scholars working from the “journalism” tradition saw no need for such a concept because they assumed that all of their research necessarily had “applied” value. On the speech side of communication, the idea of doing “applied” research was a revolutionary one, a reaction in revolutionary times to what some saw as a hidebound conflict over control of the theoretical and methodological heart of the discipline. Indeed, the idea of “applied” took many forms and became a covering term for a number of research and professional agendas.

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