Health Communication And Health Information Technology

Priority Issues, Policy Implications, and Research Opportunities for Healthy People 2020

Authored by: Linda M. Harris , Cynthia Baur , Molla S. Donaldson , R. Craig Lefebvre , Emily Dugan , Sean Arayasirikul

The Routledge Handbook of Health Communication

Print publication date:  April  2011
Online publication date:  August  2011

Print ISBN: 9780415883146
eBook ISBN: 9780203846063
Adobe ISBN: 9781136931673

10.4324/9780203846063.ch31

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Abstract

In her book, Policy Paradox, Deborah Stone (1997) argues that policy making is not always a rational process of cool-headed decision making among people seeking to maximize their individual self-interests and well-being in an orderly sequence of stages. Rather, she offers a model of policy making that invokes metaphor and category making to persuade other people to adopt a particular policy. The essence of policy making, in her view, is the struggle over ideas to create shared meaning about the public interest and the nature of the community. Rather than being a marketplace of individuals maximizing self-interest, she considers it to be communities trying to achieve something as communities—motivating people to collective action (Stone, 1997).

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