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In This Chapter
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Health Communication
- The evolution of health communication programmes over time
- Designing effective programmes
- Using research to guide health communication programming
- The role of entertainment education (E-E)
- Evidence of the effectiveness of health communication programmes
- Example of an effective health communication programme: pandemic flu preparedness in Egypt
- References
Abstract
Health communication is a vehicle to improve health, save lives, and change social norms. It has become so much a part of the cultural landscape globally that those exposed and influenced may not even realise they are being targeted for a public health intervention.
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