Health Communication

A Catalyst to Behaviour Change

Authored by: Jane T. Bertrand , Alice Payne Merritt , Gary Saffitz

Routledge Handbook of Global Public Health

Print publication date:  December  2010
Online publication date:  December  2010

Print ISBN: 9780415778480
eBook ISBN: 9780203832721
Adobe ISBN: 9781136838330

10.4324/9780203832721.ch31

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Abstract

Health communication is a vehicle to improve health, save lives, and change social norms. It has become so much a part of the cultural landscape globally that those exposed and influenced may not even realise they are being targeted for a public health intervention.

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