Designing for change with critical scenario method

Authored by: George Cairns

The Routledge Companion to Organizational Change

Print publication date:  October  2011
Online publication date:  October  2012

Print ISBN: 9780415556453
eBook ISBN: 9780203810279
Adobe ISBN: 9781136680908


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Change can originate in a number of ways to impact upon organizations. It can be initiated from within the organization or be generated from outside. It may be planned and designed such that it can, in theory, be managed, or it may arise from unexpected sources and have unpredictable and, in the worst case, terminal impacts upon the organization. However, contemporary business enterprises are also major players in how this world operates – or is seen by many as failing to operate effectively for the majority. Major change that impacts on the organization’s ability to address its strategic aims and objectives or to fulfil its plans and operate effectively can also affect a wide range of stakeholders – both those with direct links to the organization and those whose relationship is tangential and remote. As such, business must take a leading role in determining the change priorities and direction for the future of all of society, not just for those with an immediate interest.

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