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Freud the clinician and Lewin the experimentalist – these are the two men whose names will stand out before all others in the history of our psychological era. There is little question that the intellectual father of contemporary theories of applied behavioural science, action research and ‘planned change’ is Kurt Lewin. His seminal work on leadership style and the experiments on planned change which took place in World War II in an effort to change consumer behavior launched a whole generation of research in group dynamics and the implementation of change programs.
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