Global innovation through cross-cultural collaboration

Authored by: Karina R. Jensen

The Routledge Companion to Cross-Cultural Management

Print publication date:  May  2015
Online publication date:  April  2015

Print ISBN: 9780415858687
eBook ISBN: 9780203798706
Adobe ISBN: 9781135105709

10.4324/9780203798706.ch28

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Abstract

The changing global business landscape is demanding a rapid time to market with a customer-centric focus and continuous innovation on a global scale. The evolving economy and marketplace demand an organization that can quickly innovate and adapt to global change. In response, the current cross-cultural and networked business environment has created a growing need for knowledge-sharing within multinational corporations (MNCs). The benefit of an organization’s global mindset derives from the ability to build cognitive bridges across local market needs and the company’s own global experience and capabilities (Govindarajan & Gupta 2001). This requires organizations to leverage cross-cultural team knowledge in order to improve the design and introduction of new products and services worldwide.

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