Abstract

Mega food stores, in general, enjoy a steady growth all over the world (Stoeckel, 2008; Agence Bio, 2012). According to Agence Bio, a French organization, today 71 percent of French people opt for sustainably produced food as opposed to only 64 percent in 2011. Eight percent of French people consume organic food on a daily basis and 21 percent occasionally. In fact, around 80 percent of consumers consider that organic food is better for health and the environment. In 2012, 80 percent of “sustainable” consumers preferred to purchase their food in mega food stores rather than in specialized stores or directly from farmers compared to 63 percent in 2011 (Agence Bio, 2012).