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The Routledge Companion to Arts Marketing

Edited by: Daragh O'Reilly , Ruth Rentschler , Theresa A. Kirchner

Print publication date:  November  2013
Online publication date:  December  2013

Print ISBN: 9780415783507
eBook ISBN: 9780203748817
Adobe ISBN: 9781135012212

10.4324/9780203748817
 Cite  Marc Record

Book description

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Table of contents

Prelims Download PDF
Chapter  1:  Postmodernism and Arts Marketing Download PDF
Chapter  2:  Cultural Economics and Arts Markets Download PDF
Chapter  3:  Art, Politics, and Markets Download PDF
Chapter  4:  Arts Marketing and Ethics Download PDF
Chapter  5:  The Artist as Marketer and Entrepreneur Download PDF
Chapter  6:  Arts Managers' Career Insights and Their Marketing Implications Download PDF
Chapter  7:  The Art of Marketing Arts Marketing to Artists Download PDF
Chapter  8:  Organizational Identity And Marketing In The Arts Download PDF
Chapter  9:  Mission Statement To Mission Fulfilment Download PDF
Chapter  10:  Traditional Vs. Entrepreneurial Marketing Of Arts/Culture Download PDF
Chapter  11:  Audience Valuation and Pricing the Performing Arts Download PDF
Chapter  12:  Interactions Between, and Effects of, Government Support on Fundraising and Marketing Efforts of Nonprofit Arts Organizations Download PDF
Chapter  13:  ‘Walk Through the Doors. Be Our Guest’ Download PDF
Chapter  14:  Web Strategies for Engaging Audiences Download PDF
Chapter  15:  Arts Marketing and Web 2.0-Based Audience Development Initiatives Download PDF
Chapter  16:  Using Social Media To Enhance The Customer Attendance Experience Download PDF
Chapter  17:  Leveraging Social Media To Engage And Retain Download PDF
Chapter  18:  Consuming The Arts Download PDF
Chapter  19:  Consumption Criteria in Arts Marketing Download PDF
Chapter  20:  The Impact of the Arts Experience on Audiences Download PDF
Chapter  21:  Consumer Motivation and the Arts Download PDF
Chapter  22:  Membership and Subscription in the Performing Arts Download PDF
Chapter  23:  Art Collecting As Personal and Public Practice in a Digital Age Download PDF
Chapter  24:  Gaining Deeper Insight Into Audiences and Artists Download PDF
Chapter  25:  The Books Business Download PDF
Chapter  26:  Film Marketing Download PDF
Chapter  27:  Fine Art Marketing And Consumption Download PDF
Chapter  28:  Museum Marketing Download PDF
Chapter  29:  Pricing in Contemporary Museums: the Strategic Turn Download PDF
Chapter  30:  The Special Challenges of Marketing the Arts Festival Download PDF
Chapter  31:  The Fluidity of Value As A Social Phenomenon in the Visual Arts Market Download PDF
Chapter  32:  The Art Fair As A Metaphor of The Art World Download PDF
Chapter  33:  Distributing Visual Artworks Download PDF
Chapter  34:  Understanding Audiences and Marketing Theater Download PDF
Chapter  35:  The Marketing of Orchestras and Symphony Concerts Download PDF
Chapter  36:  Creating the Opera Habit Download PDF
Index Download PDF
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