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Routledge Handbook of the Business of Women’s Sport

Edited by: Nancy Lough , Andrea N. Geurin

Print publication date:  May  2019
Online publication date:  May  2019

Print ISBN: 9781138571617
eBook ISBN: 9780203702635
Adobe ISBN:

10.4324/9780203702635
 Cite  Marc Record

Book description

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women?s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women?s sport.

Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women?s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women?s sports and those who work in women?s sport.

An essential reference for any researcher or advanced student with an interest in women?s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women?s studies.

Table of contents

Prelims Download PDF
Introduction Download PDF
Chapter  1:  History and evolution of women’s sport Download PDF
Chapter  2:  The impact of Title IX and other equity laws on the business of women’s sport Download PDF
Chapter  3:  Sociological perspectives of women in sport Download PDF
Chapter  4:  Women trailblazers in sport business Download PDF
Chapter  5:  The history of women in sport management academe and the treatment of female faculty members in sport management higher education Download PDF
Chapter  6:  The role of bias in the under-representation of women in leadership positions Download PDF
Chapter  7:  The delivery and management of women-only sport events and their future sustainability Download PDF
Chapter  8:  Women in leadership positions within Canadian sport Download PDF
Chapter  9:  Professional women’s sport in Australia Download PDF
Chapter  10:  From the battlefield to the board room Download PDF
Chapter  11:  Migratory process of Brazilian Olympic women Download PDF
Chapter  12:  Management of professional women’s golf in the United States Download PDF
Chapter  13:  Socio-historical development of Korean women’s golf Download PDF
Chapter  14:  The relative success story of the WNBA Download PDF
Chapter  15:  Public expenditure on women’s sport and gender equality among recipients of public expenditure in European sport Download PDF
Chapter  16:  The new gender equity in elite women’s sports Download PDF
Chapter  17:  Social entrepreneurship Download PDF
Chapter  18:  Business analytics in women’s professional sports Download PDF
Chapter  19:  Under-representation of women in leadership roles in women’s sport Download PDF
Chapter  20:  Women’s roles and positions in European sport organizations Download PDF
Chapter  21:  Socio-political context in which the business of women’s sport takes place in Latin America Download PDF
Chapter  22:  National sporting organizations and women’s sport participation Download PDF
Chapter  23:  Governance of women’s sport in China Download PDF
Chapter  24:  Women’s involvement in sport governance Download PDF
Chapter  25:  Governance of college sport Download PDF
Chapter  26:  The evolution of women’s rugby Download PDF
Chapter  27:  Women and elite coaching in New Zealand Download PDF
Chapter  28:  Authentically communicating with women consumers Download PDF
Chapter  29:  Team identification in women’s sport Download PDF
Chapter  30:  Women are sport fans! Download PDF
Chapter  31:  Marketing women’s professional tennis Download PDF
Chapter  32:  Sexism in marketing women’s sport and female athletes Download PDF
Chapter  33:  You’re just not our type Download PDF
Chapter  34:  Sponsorship of women’s sport Download PDF
Chapter  35:  Social media and women’s sport Download PDF
Chapter  36:  Female athletes find a place for expression on Instagram Download PDF
Chapter  37:  Transforming sporting spaces into male spaces Download PDF
Chapter  38:  Netball Download PDF
Chapter  39:  Deserving of attention Download PDF
Chapter  40:  Sport, sponsors, and sponsor fit Download PDF
Chapter  41:  Media coverage of women athletes during the Olympic Games Download PDF
Chapter  42:  Conclusion Download PDF
Index Download PDF
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