Visual perspectives

Authored by: Jane Davison

The Routledge Companion to Accounting Communication

Print publication date:  April  2013
Online publication date:  May  2013

Print ISBN: 9780415617147
eBook ISBN: 9780203593493
Adobe ISBN: 9781135071585


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What do we understand by the visual in relation to accounting? Why is it important? Accountants and non-accountants are sometimes perplexed as to what is meant by the relationship between accounting and the visual, for surely accounting is all about numbers? The technicalities of accounting numbers and their impact on users have received strong attention from regulators, practitioners and researchers. Yet linguistic and visual media are just as important in communicating issues relevant to accounting. Narratives have come to constitute a significant part of regulatory and voluntary financial reporting, and research on accounting narratives is well established. The visual is similarly significant, but until recently has been neglected in accounting communication research.

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