Corporatization and the Hindi Film Industry

Authored by: Tejaswini Ganti

Routledge Handbook of Indian Cinemas

Print publication date:  April  2013
Online publication date:  April  2013

Print ISBN: 9780415677745
eBook ISBN: 9780203556054
Adobe ISBN: 9781136772849


 Download Chapter



Army is the first corporate film of the film industry. Our goal at Neha-MAD Films is to provide structure and security to everyone in the unit from the technicians to the spot boys,’ stated Mukul Anand. In March 1996 I was attending the launch of United Music—a subsidiary of UTV, a television production company just beginning its foray into the Hindi film world—at the Leela Kempinski, a five-star hotel near Mumbai’s international airport. The event, attended by members of the Hindi film industry, encompassed a series of presentations about UTV, United Music and the Indian music industry, and the official release of the ‘teaser sampler’ of Army’s music.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.