Cognition in international entrepreneurship

Authored by: Hana Milanov , Benedikt Maissenhälter

The Routledge Companion to International Entrepreneurship

Print publication date:  December  2014
Online publication date:  December  2014

Print ISBN: 9780415829199
eBook ISBN: 9780203517161
Adobe ISBN: 9781134096398

10.4324/9780203517161.ch3

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Abstract

The role of cognition in advancing the understanding of entrepreneurship-related phenomena has grown in importance in the last two decades and remains significant for future scholarly inquiry in entrepreneurship (Busenitz et al., 2003; Grégoire et al., 2011; Mitchell et al., 2007). While cognition research is still fairly underrepresented in the literature seeking to understand internationalisation decisions and processes (Acedo and Jones, 2007; Jones et al. 2011), we are witnessing calls to enrich current internationalisation models with this perspective (e.g. Zahra, et al., 2005). In particular, the extant internationalisation literature including established theories of internationalisation such as the Uppsala model (Johanson and Vahlne, 1977, 1990, 2009), the network view (Johanson and Mattsson, 1988; Johanson and Vahlne, 2003, 2009) or the OLI (Ownership, Location, Internalisation) framework (Dunning, 1980, 1988, 1998) – which focus on predicting internationalisation behaviour only after the international opportunity has been identified and evaluated – could be greatly enriched by explaining the very origin of international opportunity identification (Chandra et al. 2009) and the processes that underpin early internationalisation (Mathews and Zander, 2007). 1

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