Understanding eINVs through the lens of prior research in entrepreneurship, international business and international entrepreneurship

Authored by: A. Rebecca Reuber , Eileen Fischer , Anna Morgan-Thomas

The Routledge Companion to International Entrepreneurship

Print publication date:  December  2014
Online publication date:  December  2014

Print ISBN: 9780415829199
eBook ISBN: 9780203517161
Adobe ISBN: 9781134096398


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In this chapter we examine the growing phenomenon of internet-based international new ventures, which we label “eINVs,” through the lens of previous research in the fields of entrepreneurship, international business and international entrepreneurship. Our purpose is to identify where these existing bodies of research help us to understand eINVs, and where there are gaps that constitute important questions for future research. We define an eINV by adapting a widely used definition of international new ventures (INVs) (Oviatt and McDougall 2005: 5): an eINV is a venture whose business model is enabled by a digital platform and that, from inception, seeks to derive significant competitive advantage from international growth. With a focus explicitly on how extant research helps us understand eINVs, this review differs from that of Reuber and Fischer (2011b), who focus on firm-level internet-related resources that are related to the internationalization of ventures in general; that of Pezderka and Sinkovics (2011), who focus on risk and the online foreign market entry decisions of small and medium-sized enterprises (SMEs); and that of Chandra and Coviello (2010), who focus on consumers using the internet to pursue international opportunities.

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