Abstract

Management is a popular term in the Russian labor market today; indigenous companies and multinationals are dreaming about hiring competent professionals in the field of management. For example, in April 2011 the popular jobs directory Rabota. Ru counted the highest number of new jobs available per month was in specialist areas such as sales manager, business development manager, project manager, and PR manager. Among the top-ten offers with the best prospects, four are in the field of management, and two others, electrical engineer and accountant, also required managerial experience. In contrast, experts working in the newspaper “Trud” produced a ranking of the most popular professions in terms of expectations of prospective students. Management ranked fourth place, behind financial specialist, nanotechnologist, and programmer. Respondents characterized it as the profession in which they could fully realize their expectations and ambitions.