Tactics of Well-Being

Mobile Media and a New Turn in the Human–Food Relationship

Authored by: Jaz Hee-jeong Choi

The Routledge Companion to Mobile Media

Print publication date:  April  2014
Online publication date:  May  2014

Print ISBN: 9780415809474
eBook ISBN: 9780203434833
Adobe ISBN: 9781135949181

10.4324/9780203434833.ch35

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Abstract

As the mobile phone became a new and intimate part of people’s everyday lives around the world, 1 a conceptual relationship has formed between mobile media and food, a subject that entails some of the most complex and intimate experiences for humans. The notion that mobile media may provide a useful and persuasive platform for changing people’s food practices towards a healthier, as well as more environmentally and socially sustainable, future has led to an abundance in applications and services aimed at achieving such goals. These endeavors have been met with a level of success generally discrepant to the hopeful expectation, in part because of the difficulty of addressing the complexity of values, forms, and concepts surrounding food.

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