Qualitative research and community media

Authored by: Nicholas W. Jankowski

A Handbook of Qualitative Methodologies for Mass Communication Research

Print publication date:  December  2015
Online publication date:  September  2002

Print ISBN: 9781138134867
eBook ISBN: 9780203409800
Adobe ISBN: 9781134938254


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Community studies have traditionally made important and respected contributions to sociology, in part because of the qualitative orientation of their empirical approaches. From the perspective of mass communication, moreover, community studies have helped to explore and specify the relationship between communication and community, as suggested by several book titles in the area (Halloran, 1975; Schulman, 1988; Thayer, 1982). One particularly salient essay suggests that “the central significance of the concept of community in sociological thought… stems from a moral commitment to relationships as dialogue rather than exchange” (Chaney, 1982: 28). Communication, in other words, can be seen as one of the conditions for community.

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