Studying events in their natural settings

Authored by: Kurt Lang , Gladys Engel Lang

A Handbook of Qualitative Methodologies for Mass Communication Research

Print publication date:  December  2015
Online publication date:  September  2002

Print ISBN: 9781138134867
eBook ISBN: 9780203409800
Adobe ISBN: 9781134938254


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If a guy brought an elephant through that door and one of us said, “that’s an elephant,” some of the doubters would say, “that’s an inference - that could be a mouse with a glandular condition.”

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