Sport and New Media

Authored by: Matthew David , Peter Millward

Routledge Handbook of the Sociology of Sport

Print publication date:  August  2015
Online publication date:  July  2015

Print ISBN: 9780415829731
eBook ISBN: 9780203404065
Adobe ISBN: 9781134116621

10.4324/9780203404065.ch39

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Abstract

The conception of ‘new media’ as digitally distributed communications belies a distinction between the ‘new’ digital media that arose through cable and satellite sports television, and the even newer ‘new’ media of Internet-based live-streaming. The former is associated with the intensified commercialization of sports ‘fandom’; the latter has become associated with ‘de-commodification’, or at least a significant challenge to dominant forms of ‘hyper-commodification’. Whilst Castells (2009) has attended to the rise of global network corporations tied to the first ‘digital revolution’, only recently has more attention been paid to the second ‘digital revolution’.

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