Children and Consumer Culture

Authored by: Kara Chan

The Routledge International Handbook of Children, Adolescents and Media

Print publication date:  May  2013
Online publication date:  July  2013

Print ISBN: 9780415783682
eBook ISBN: 9780203366981
Adobe ISBN: 9781134060559


 Download Chapter



Children represent three markets: a primary market with their own income to spend, an influencer market that gives direction to parental purchases, and a future market for all goods and services (McNeal, 1992). The parent–child relationship in Western societies changes from authoritative to mutual understanding. Children’s voices are taken seriously in family purchases (Valkenburg and Cantor, 2001).

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.