The party official as political marketer

The Australian experience

Authored by: Stephen Mills

Routledge Handbook of Political Marketing

Print publication date:  November  2011
Online publication date:  March  2012

Print ISBN: 9780415579933
eBook ISBN: 9780203349908
Adobe ISBN: 9781136597442

10.4324/9780203349908.ch15

 Download Chapter

 

Abstract

A campaign is not a time for much original thought; it is a time for tactical manoeuvring and carrying out plans and procedures developed in an earlier more normal climate.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.