Visual Communication

Authored by: Michael Griffin

The Handbook of Communication History

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415892599
eBook ISBN: 9780203149119
Adobe ISBN: 9781136514319


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A challenge for any discussion of visual communication history is to define the parameters of visual communication studies itself. Only from a better understanding of what the sub-field of visual communication has come to mean within the broader field of communication studies can we work to identify the terrain of visual communication history. The scholarship identified with visual communication comprises a truly multidisciplinary assortment of efforts to account for the presence and use of visual images, and other visually graphic components, across various forms of media and signification. The issue is further complicated by the institutional separation of scholarship in visual communication, visual culture, and visual studies among academic domains (Griffin 2001; Barnhurst, Vari, and Rodriguez 2004; Müller 2007; Griffin, Barhhurst, and Craig 2012).

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